Position overview
Xapo Bank is seeking a visionary leader to shape and elevate our content strategy, driving its development and execution while ensuring a unified tone across all platforms. Leading a talented team, you’ll create engaging content, from social media to video storytelling and both long- and short-form articles, that captivates, educates, and fuels member acquisition. With expertise in SEO, you will optimize content for search visibility and support new member acquisition goals, amplifying our reach and crafting compelling narratives that reflect our values and redefine how people connect with a global, ethical, and forward-thinking digital bank.
Responsibilities
- Develop and execute a comprehensive content strategy aligned with company goals, target audience needs, and market trends.
- Oversee the creation of high-quality content across various platforms, including websites, blogs, infographics, ads, social media, email, and video.
- Maintain editorial standards to ensure all content is accurate, well-written, and adhere to Xapo brand’s tone and messaging.
- Design strategies to engage and grow the audience with compelling, valuable content.
- Implement effective distribution strategies through SEO, social media, email marketing, and other channels to maximize reach.
- Manage content calendars to ensure consistent and timely content production.
- Monitor content performance using analytics tools and derive insights to optimize and refine content.
Skills needed
- Crypto-native with proven leadership experience in fintech content strategy and production.
- Skilled in creating all forms of content, including video, from concept to completion.
- Demonstrated ability to develop long-term content strategies aligned with business goals and market dynamics.
- Strong leadership skills to manage and inspire a content team while collaborating effectively with other departments.
- Exceptional ability to produce engaging, effective content that resonates with our target audience.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.