Content Marketing Manager

Description

Are you a strategic and curious content marketing professional eager to use your talents to make a difference in the world? If so, then CloudFactory might be the place for you!

CloudFactory is an AI data platform company that helps AI leaders like Microsoft, Mitsubishi, Ibotta, and Expensify drive innovation and deliver business value by bridging the gap between AI model development and real-world success. Founded in 2010, CloudFactory is on a mission to empower talented people around the world to become the skilled humans in the loop vital for unlocking the full potential of AI.

Because we are moving fast, you will need to be comfortable with change, derive insights and value from incomplete or imperfect data, and be the kind of person who takes initiative rather than waiting for others to act. If you thrive in a high-growth, dynamic, fast-paced entrepreneurial environment you will fit right in!

Role Summary

We are seeking a Content Marketing Manager to help us create, edit, and distribute compelling content that engages and informs our target audience. As a skilled writer and marketer, you will be responsible for developing and executing content strategies that align with our brand and business goals. You will work closely with our team and extended stakeholders (e.g. sales, client success, product management) to create blog posts, social media content, email campaigns, campaign assets, and other marketing materials that drive traffic, generate leads, build brand awareness, and demonstrate our thought leadership. Your ability to research and analyze industry trends, as well as your strong communication skills, will be essential in creating content that resonates with our audience and drives results.

In short, we’re looking for a creative and talented professional who’s passionate about understanding what our audiences need to know and delivering it to them.

The successful candidate must have a solid understanding of content marketing and creative production, as well as expertise in creating engaging content for all digital outlets (including website, collateral, email, blogs, and social networks). Experience in social media planning and management is important. This person can quickly understand and articulate our business in a compelling way. 

This is a fully remote position. Ability to work US Eastern time zone business hours is preferred.

Key Responsibilities

• Develop and execute content marketing strategies that align with business goals and target audience needs. Includes coordinating and managing an editorial calendar, content promotion and distribution, and repurposing (derivative) content.
• Create and edit high-quality, engaging content across various formats, including blog posts, social media updates, website content, ads, email, videos, webinars, infographics, white papers, and sales collateral.
• Conduct proactive research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices. Includes assisting in competitor content strategy research and identifying opportunities for differentiation.
• Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines.
• Identify, source, and manage freelancers, contractors, and agency partners, as needed.
• Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.
• Manage content distribution channels, including email newsletters, social media accounts, and third-party platforms, to increase reach and engagement.
• Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.
• Champion and conduct content audits and gap analyses to inform content production priorities, sunsets, and governance.
• Contribute to our design and branding architecture to ensure content and experiences are on brand.

Requirements

Required Qualifications

• Bachelor’s degree in marketing, communications, English, or journalism (or any related degree where you learned and practiced the art of great storytelling and good grammar) 
• 3-5+ years of relevant content marketing experience in the B2B technology space, with a portfolio of samples that showcase your content planning, writing, and editing talents
• Creative thinker with a track record of delivering results
• Growth mindset, with a deep and natural curiosity to learn and understand new, emerging technologies
• Excellent verbal and written communication skills in English (native speaker), while maintaining a global perspective
• Proven ability to lead, by influence, a team of internal and external content creators, including contractors and agencies.
• Well-versed in content strategy, analytics and systems
• Familiarity with SEO, CMS, social media, analytics, and project management tools

Preferred Qualifications

• Experience developing content for artificial intelligence and machine learning technology solutions
• Experience working with thought leaders and subject matter experts, turning their unique insights and points-of-view into compelling content, in a variety of forms.
• Experience designing website content journeys, with a firm understanding of user experience
• Strong search engine optimization (SEO) and search engine marketing (SEM) skills
• Knowledge of content spanning the paid, owned, and earned media mix
• Experience with Semrush, Canva, Adobe suite, Figma strongly preferred; HubSpot, Demandbase, and Drift experience is a plus.

Benefits

• Competitive Compensation
• Work from Home. We are 100% distributed
• Community service opportunities
• High growth globally scaling company culture
• A mission you can stand by!
• Room for growth! We prefer to promote from within than hire from without
• Medical, dental, and vision care
• Life, accident and disability insurance
• 401(k) retirement savings plan

Join us, and change the world for the better. If you are skilled and humble, with a commitment to lifelong learning, and you’re curious about the world and its people, you could be a good fit at CloudFactory. We welcome the unique contributions you can bring to help us build a diverse, inclusive workplace because we connect, learn, and grow stronger from our differences. We want you to bring your whole, authentic self to work.

We look forward to hearing from you!