We are seeking a dynamic Token Marketing Specialist to join our team and lead the promotion of Wirex’s token.
Who we are
We’re Wirex, and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them — like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings, and setting up the world’s first cryptocurrency rewards scheme.
Our vision is a world in which everyone can enjoy the benefits of digital currency — everything from the power to send money around the world near-instantly without breaking the bank to buying, storing, and exchanging 130+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.
We must be doing something right because more than 5.5 million people across 130 countries are helping to change the world by using Wirex.
The Token Marketing Specialist will manage the tactical and strategic direction for Wirex’s token campaigns. This is a full-time remote role, where you will be responsible for developing and launching token promotions, airdrop campaigns, and partnerships to increase token popularity.
Responsibilities:
— Cover all marketing channels including but not limited to social, PPC, content, influencer marketing, email marketing, affiliates and campaigns/promotion.
— Create and implement comprehensive B2C token marketing strategies to drive customer acquisition, conversion, and retention.
— Develop and execute the tactical and strategic direction for Wirex’s token campaigns.
— Responsible for all day-to-day campaign management activities such as monthly reporting, campaign performance summary, keeping too budgets, creating briefs and meeting KPIs.
— Utilise analytics tools to monitor and analyse campaign performance.
— Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of marketing strategies with overall business objectives.
— Work with external agencies to enhance the effectiveness of marketing campaigns.
— Keep up to date with industry trends, competitive landscape, and emerging technologies to drive innovation in performance marketing strategies.
Requirements
— Strong understanding of the blockchain and cryptocurrency market.
— Proven experience in planning and implementing token promotion and airdrop campaigns, preferably in the fintech or financial services sector.
— Ability to collaborate effectively with cross-functional teams.
— Analytical mindset with a data-driven approach to decision-making.
— Strong marketing and community management experience.
— Familiarity with digital marketing channels and tools.
— Proven track record of hitting ambitious growth targets.
— Upper-intermediate/Advanced level of English.
Benefits
— Premium tariffs for our product.
— Semi-remote work with flexible hours—work from home or office.
— Home office allowance.
— Virtual share options scheme after the probation period.
— Comprehensive medical insurance after one month of collaboration.
— Generous vacation policy: 23 business days of paid leave + 12 paid floating holidays.
— Paid sick leave, Birthday, and Anniversary leave.
— Length of Service Holidays.
— Engaging in online events for learning and enjoyment.
— Coworking with all facilities and shelter.